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What's your best-kept secret to saving money on groceries?

For all the serious couponers out there - what's one trick you can't live without when shopping for groceries?


Dealspotr Support Coupons! I mostly do my grocery shopping at Kroger. I can get online and download coupons to my Kroger card or do it from the Kroger app. I'm also signed up to receive coupons in the mail from Kroger. I also like taking advantage of their sales such as Buy 6 Items Save $6, 10 for $10, etc.